As the originators of bra-sized swimwear, we have been leading the industry in fit and quality for almost a century. When LYCRA® fiber began to revolutionize textiles in the early 1960s, we saw it as the perfect opportunity to elevate our fit and fabric into something even greater. As each of our brands has grown, we have continued to innovate and refine our practice to provide the perfect swimsuit time and time again.
FIVE REASONS WHY SUITS WITH LYCRA® XTRA LIFE™ FIBER ARE BETTER
1. FIT – Finding the perfect fit has never more important than in swimwear. A small sizing error can reflect in a big way. We want you feeling flawless. That’s why we use LYCRA® XTRA LIFE™ fiber in our swimwear. The innovative technology in LYCRA® fiber gives our fabrics comfort, figure flattering fit and the freedom to move.
2. COMFORT – What’s the point in looking good if you don’t feel good? Suits with LYCRA® XTRA LIFE™ fiber make you feel confident, and feel like a million bucks… for a fraction of that. Cool and comfortable, every suit is designed to complete satisfaction. Fashion forward never felt so good!
3. MOVEMENT – Whether you’re on the beach, at the pool, or in the water, you don’t stay still… you move. And your swimwear needs to move with you. LYCRA® XTRA LIFE™ fiber offers a beautiful, long-lasting fit, with freedom to move. Chip chop!
4. DURABILITY – They say you need a new suit every season. And while we’re crazy about swimwear, we don’t subscribe to that. Your favorite suit should last more than a couple dips. With LYCRA® XTRA LIFE™ it can. Go ahead and fall in love… your suit is here for the long haul!
5. RESISTANCE – Your swimsuit has enemies; intense heat, pool chlorination, salty water, and greasy sunscreen can do a lot of damage. But LYCRA® XTRA LIFE™ fiber resists fit loss and fiber breakage caused by pool water, giving you long-lasting shape, style and fit that resists bag and sag. Swim in freedom and let your suit do all the work.