Coco Reef is proud to announce their participation in the Body Empowerment campaign in partnership with Mediaplanet.
For so many women, beach season induces stress, not excitement. We’re changing that narrative. We’ve partnered with Katie H. Willcox, author of Healthy is the New Skinny, to launch a campaign dedicated to tackling negative self image and instead, advocating for female body empowerment.
The Body Empowerment campaign kicked off this morning with a two-page spread in USA Today, and will continue to be promoted at major events including Her Campus’ Her Conference, BeautyCon and CurvyCon, among others.
Coco Reef previously launched its own “Flaunt Your Shape” campaign last year with the help of supermodel and body positive advocate, Iskra Lawrence. This campaign has gained major traction on social media with influencers jumping on board its necessary message of self-love.
To learn more about Flaunt Your Shape visit https://www.cocoreefswim.com/flaunt-your-shape