Browsing Tag

Body Positivity

Fashion Guest Blogger Social

Flaunt Your Shape in Coco Reef Swim: Meet Our Muse, Emily Gellis

May 3, 2019
Emily Gellis, NYC Influencer, Coco Reef Swim, Flaunt Your Shape, LYCRA Brand

When I was first approached to work on this campaign with Coco Reef Swim and LYCRA® brand I was so excited for a multitude of reasons! First and foremost because I believe body positivity is so important in today’s society.  Being that I am a full-time influencer I spend a tremendous amount of time on social platforms such as Instagram, and it is very difficult not to compare yourself to others.  It is easy to slip into the pattern of thinking, “I should be skinnier”, “I should travel more”, “I should be married already with kids”, so on and so forth. I always try and remind my friends who are not full-time influencers that what they are seeing on social media is often the best of the best. Everyone does not look and feel their best 365 days of the year, that would be outright crazy! So it’s important to remember to love yourself, and love the skin you’re in, to understand that everyone has their own path and their own journey and that wherever you are is where you are meant to be.

Emily Gellis, NYC Influencer, Flaunt Your Shape, Coco Reef Swim, LYCRA Brand

There are ways to help yourself feel more confident in the skin you’re in, and that is what is so exciting about working on this campaign. As a former buyer and stylist, I have spent a lot of time over the years testing and feeling fabrics. I can attest to the fact that there are ways to dress that can enhance the features you love about yourself.  When you feel comfortable in your skin and comfortable in what you wear, you automatically feel more confident. I was even shocked on the day we arrived to shoot this campaign at how wonderful the fabric with LYCRA® XTRA LIFE™ fiber feels on your body.

Coco Reef Swimwear was established with the mission to enhance, support, and sculpt a woman’s figure in bra-sized swimwear that flatters curves and inspires confidence.  Coco Reef Swimwear has established itself as a fit-focused and fashionable bra sized swimwear brand.

As a curvy girl, finding swimsuits used to be laughable. I cannot tell you how many times I ordered a bathing suit online that covered half a boob, and not even 1/3 of my bum! Every time I would look in the mirror and kind of giggle, “who fits into these?” I thought! Honestly, they were so small on me, that I could only laugh. After I was done giggling, I was like “Now what? I still need a swimsuit and I’m stuck with nada!”

Alas, Coco Reef Swim and LYCRA® brand TO THE RESCUE! Every single piece I wore during this shoot provided comfortable coverage that both looked and felt amazing. They weren’t too tight, they fit just right with room to breathe. We were even dancing on set and everything stayed where it was supposed to! 😉 Coco Reef swimwear is designed with LYCRA® XTRA LIFE™ fiber which ensures a great fit, all season long. LYCRA® XTRA LIFE™ fiber resists fit loss and fiber breakage caused by UV, pool water, chlorine, and sunscreen, giving you long-lasting shape, style and fit that resists bag and sag.

Flaunt Your Shape, Coco Reef Swim, LYCRA Brand

 

I am really proud to have worked on this campaign with such an amazing group of girls and I am so happy that companies like Coco Reef Swim and LYCRA® are pushing forward to include girls of all shapes, sizes, and colors in their campaigns. Most important is to be kind and to love yourself! Make sure you check out more from Coco Reef Swim and LYCRA® XTRA LIFE™ fiber Flaunt Your Shape campaign here! Happy Friday Babes!

xoxo,

Emily Gellis

Fashion

Just In: Contours by Coco Reef SS19 Collection

April 11, 2019
Contours by Coco Reef, Shaping Swimwear, Shapewear, Bra Sized Swimwear

Summer is right around the corner and we’re ready to suit up. The new collection from Contours by Coco Reef is ready for sunny days and tropical vacations.

Contours by Coco Reef swimsuits are designed with patented Shapemaker® Lining that shapes your silhouette. These new swimsuits go far beyond what you might expect from a “shaping swimsuit.” Fashion-forward prints and trendy silhouettes are figure-flattering and comfortable. The well-known fit that Coco Reef is known for is translated into Contours by Coco Reef, with almost all of the swimsuits featuring bra sizing, removable soft cups, adjustable straps, underwire and molded cups for shapely support.

 

Discover Oasis, transporting you to a tropical escape. The bold, oversized florals are eye-catching and stylish. For days that don’t end past the sunset, our favorite outfit would be the chic Emerald Wide Leg Cover Up Pant thrown over your favorite Contours by Coco Reef swimsuit.

 

You’ll recognize best-selling collections, Cocodrilo, Shoreline, and Paradiso Mix have made a triumphant return. The neutral palette has been replaced with bright shades of cadet, cerulean, petunia, and white for stylish, statement-making swimwear perfect for warm weather.

 

This season, we’ve introduced a new silhouette – Pavilion. The Pavilion comes in both a bra sized bikini top and a bra sized one piece so you can choose the coverage that makes you feel confident. Pavilion features draping and shirring for seriously flattering swimwear.

Explore the new collection from Contours by Coco Reef and Flaunt Your Shape this season!

 

Fashion

New Arrivals Are In – Explore the SS19 Collection

April 2, 2019

This season we’re dreaming of turquoise waters, white sandy beaches, and rocky coastlines. With this new collection, you can bring a little bit of the magic of Ibiza to a beach near you.

Bra Sized Bikini, Bra Sized Swimwear, Bra Sized Tankini, Tankini Top, Supportive Swimwear

Discover the Spring/Summer assortment, a collection of beautifully bold, resort-ready pieces. On the eyes, a vivid color palette creates a head-turning style. On the body, the same renowned fit and construction that flatters each and every silhouette.

Bra Sized Swimwear, Bra Sized, Tankini Top, Bra Sized Bikini, Bra Sized Swimwear, Bra Sized Tankini, Tankini Top, Supportive Swimwear

Energizing hues of cerise, marigold, tangelo, aquamarina, and cobalt decorate best-selling silhouettes inspired by the vibrancy and energy Ibiza is known for. Modern, customer-favorite silhouettes celebrate your shape so you can swim, dive, and explore in confidence, comfort, and style.

Bra Sized Bikini, Bra Sized Swimwear, Bra Sized Tankini, Tankini Top, Supportive Swimwear

Playful prints adorn classic Coco Reef silhouettes. Tropical flowers mix with vibrant chevron in Fiesta Floral. Feminine, understated florals decorate the Deja Blue collection. Chic and breezy crochet makes a statement in the Pura Vida collection. Defining details and embellishments flatter the pieces in the Costa Brava Border Collection.

Bra Sized Bikini, Bra Sized Swimwear, Bra Sized Tankini, Tankini Top, Supportive Swimwear

 

As always, the ability to mix and match swimwear allows you the freedom to choose your style and express yourself to feel your most confident and beautiful!

Bra Sized Bikini, Bra Sized Swimwear, Bra Sized Tankini, Tankini Top, Supportive Swimwear

Explore our new collection and Flaunt Your Shape in this new collection of must-have swimwear!

News Press

Coco Reef® and LYCRA® Launch Flaunt Your Shape Campaign to Encourage Body Positivity

February 20, 2019
Flaunt Your Shape, Coco Reef Swim, Lycra Brand, Flaunt Your Shape in Coco Reef Swim

Coco Reef® and LYCRA® Launch Flaunt Your Shape Campaign to Encourage Body Positivity

NEW YORK, NY — February 20, 2019 — Working in conjunction with LYCRA®, Coco Reef Swim® has announced the launch of its much anticipated Flaunt Your Shape Campaign.

Designed to promote body confidence, the campaign features five up-and-coming social media influencers who are challenging society’s traditional standards of beauty. Through this diverse range of inspirational women, the movement’s founders hope to banish the notion that beauty is “one size fits all.”

“You deserve to feel good in what you’re wearing,” began Maureen Wahl, Design Director of Coco Reef Swim. “We want women to know that beauty is about so much more than a measurement or a trend. Working with LYCRA® has allowed us to design the industry’s highest quality products for women’s bodies.”

As the premier bra sized swimwear line on the market, Coco Reef is dedicated to providing women with swimwear that compliments, sculpts and supports their figures. Through their partnership with LYCRA® they believe that they will be able to show women that wearing a well-made, perfect-fitting swimsuit does have the power to evoke confidence, self-assurance and strength.

To embolden their #FLAUNTYOURSHAPE campaign, Coco Reef specifically created swimwear that utilizes LYCRA® XTRA LIFE™ fiber- a unique technology that holds its shape wear after wear. The result has been highly-celebrated swimwear that highlights the beauty of a woman’s figure.

To learn more about the campaign, visit https://www.cocoreefswim.com/Flaunt-Your-Shape

 

About Coco Reef Swim®

Since 1996, Coco Reef Swim has been committed to designing fit solution, bra sized swimwear for a diverse customer base. Today, with extended sizing and silhouettes, the company is the premier bra sized swimwear line on the market. Through their unwavering commitment to fit and support, they have provided women with swimwear that compliments, sculpts and supports their figure. To learn more, please visit their website: www.cocoreefswim.com.

 

Social Swimwear

Instagram Roundup – Summer 2018

July 26, 2018
Coco Reef, Bra Sized Swimwear, Bikini Top, Swimsuit

We’re rounding up our favorite snapshots of Coco Reef that have been heating up the ‘gram lately.

Like what you see? Shop the images for instant summer style.

@indigoheightsblog wearing the Contours by Coco Reef Solitaire Underwire One Piece Swimsuit in white.

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✨N E W✨ on the blog today: where my curvy girls at?! ☝🏽👌🏽my recent trip to @unico2087 in mexico brought about a new obsession: UNDERWIRE SWIMWEAR!!!! 👏🏽👏🏽👏🏽 this @cocoreefswim one piece from @macys was the most supportive and flattering bathing suit i might have ever worn… and it’s WHITE, too!!! 😍 click the link in my bio to read about my love for swimwear that lifts you up (… literally and figuratively!!!!) because REAL TALK: it’s NOT always 🌈 and 🦋 when it comes to body confidence… and brands like coco reef make “those days” SO. Much. Better. oh and did i mention this beauty is ON SALE NOW?! 🙌🏽🎉 TGIF! http://liketk.it/2v63F @liketoknow.it #cocoreefswim

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@adelaguerra wearing the Infinite Strappy Bra Sized Underwire Bikini Top with matching Captivate High Waisted Bikini Bottoms from our Mykonos Mix collection

@whatsup_buttarcup wearing the Ascher Underwire One Piece Swimsuit from our Bali Collection on a tropical vacation!

@angel_sheehan wears our best-selling Ultra Fit Bra Sized Underwire Tankini Top from our Mediterranean Tile collection.

@lovetheprosas wears our Infinite Strappy Bra Sized Underwire Bikini Top and the Diva High Waist Bikini Bottom poolside

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I can’t remember the last time I wore a 2 piece. Just the thought of it alone freaked me out until I went along on this Self Love journey that has me feeling completely different about myself and about my body. I used to go to the public pool with the kids, with a one piece on- a pair of shorts over it, AND a dress on top flowy enough to not show any lady lumps 🤣. Meanwhile I doubt anyone at the pool could care less about what i had on or that I had stretch-marks. 🤷🏻‍♀️. Life is too short to feel paralyzed with fear because of how our bodies look. It’s ridiculous. This is me, in my 2 piece, my DDD boobs, my cellulite and my stretch-marks. and I don’t feel anything but beautiful. FINALLY. I wish every woman I know could get to this place of Self Love! It feels amazing. (Swimsuit is from @cocoreefswim and you can use my code PROSA20 for a discount! #cocoreefswim

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@sruthijayadevan wears our Dreamweaver Bra Sized Underwire Wrap Bikini Top and Impulse Rollover Skirted bottom from the Mediterranean Tile collection

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It’s always important to remember that “body goals” should simply be a healthy body that makes YOU happy and confident! For as long as I can remember, I’ve always been very conscious of the way that my body looked. I often felt too big, or too small…just simply never enough. It’s this weird mindset that we often get stuck in that we think once we lose some weight or gain some abs, suddenly all our problems will disappear, or we’d somehow become happier. Let me tell you from experience, having a “perfect” body didn’t bring me any special happiness that I didn’t already have inside of me but thinking that I was somehow flawed definitely brought me a ton of unnecessary suffering. Don’t ever compare yourself to someone else. Your physical, mental, and spiritual journeys aren’t meant to be the same. You are uniquely made for a purpose. So, today I hope you take some time to love your body, ensure you’re on a healthy path in taking care of it, and truly embrace your unique self for who you are. Leave me a comment below and tell me one thing you love about your physical self ♥️✨ #sponsored Swimsuit: @cocoreefswim (code SRUTHI20) 📷: @prannamusic • • • • • #bodypositivity #wellnessfromwithin #selfiesforselflove #everybodyisbeautiful #bodyacceptance #mindfulness #summerfashion #summerstyle #cocoreefswim #fashiondiaries #styleblogger #thesruthistandard

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@cupoftn cartwheels down the beach in our infamous Five Way Bra Sized Bikini Top!

 

Want to be featured in next month’s round up? Tag your images with #cocoreefswim for a chance to be featured!

Don’t forget to follow us! @CocoReefSwim

 

 

Fashion Press

Body Empowerment with Coco Reef

May 19, 2017
Katie H Willcox, Healthy Is The New Skinny, Body Empowerment

Coco Reef is proud to announce their participation in the Body Empowerment campaign in partnership with Mediaplanet.

For so many women, beach season induces stress, not excitement. We’re changing that narrative. We’ve partnered with Katie H. Willcox, author of Healthy is the New Skinny, to launch a campaign dedicated to tackling negative self image and instead, advocating for female body empowerment.

Katie H Willcox, Healthy Is The New Skinny, Body Empowerment

 

The Body Empowerment campaign kicked off this morning with a two-page spread in USA Today, and will continue to be promoted at major events including Her Campus’ Her Conference, BeautyCon and CurvyCon, among others.

Coco Reef previously launched its own “Flaunt Your Shape” campaign last year with the help of supermodel and body positive advocate, Iskra Lawrence. This campaign has gained major traction on social media with influencers jumping on board its necessary message of self-love.

To learn more about Flaunt Your Shape visit https://www.cocoreefswim.com/flaunt-your-shape

 

 

Fashion

New Arrivals Have Landed!

January 9, 2017

This season from Coco Reef Swim we’re featuring three different collections of bra sized swimwear so you can find your perfect look.  

Coco Reef, the brand you’ve grown to love for flattering bra sized swimsuits, unparalleled fit, and a fashionable color palette is back with new silhouettes for 2017, a bright color palette, and stylish prints.

Coco Reef Swim

Coco Reef Swim

Coco Reef White Label, an exclusive capsule collection of luxurious, bra sized swimwear with a rich color palette. The simple yet luxe silhouettes help create a collection of lush, must have swimwear.

Coco Reef White Label

Coco Reef White Label

Finally, Contours by Coco Reef features our most directional styles for women, blending our well-known luxury swimwear with dual-layer technology for our most contemporary line yet. This collection of bra sized swimwear combines our patented PerfectionFit technology with hidden shapewear for swimwear that accentuates and flatters your figure.

Contours by Coco Reef

Contours by Coco Reef

Each of these three collections is composed of the characteristics that Coco Reef is known for. Sophisticated bra sized swimsuits that accentuate your curves, quality swimsuits made from top of the line fabrications, luxury accents and embellishments, and above all else – an incomparable fit you won’t find anywhere else.

We hope you love our new collections for 2017 as much as we do. Shop all these looks and more at www.cocoreefswim.com

Fashion Lifestyle

Diving In with Alex Underwood

December 9, 2016
Alex Underwood, Alexandra Underwood, Alexandra Elise Underwood
Welcome Back to Diving In, a new series where we sit down and discuss body confidence with inspiring women. In this piece, we sit down with American Model, Alex Underwood. Underwood is not just beautiful but passionate too. She is the founder of The Unwanteds Project, a horse rescue that brings awareness to the abuse that these beautiful animals face. Alex stars in Coco Reef’s newest campaign, Flaunt Your Shape. The campaign focuses on embracing the body positivity movement and encouraging women to show off their bodies. The goal is to show women that being who they are is not only good enough, it’s perfect.
How did you become body positive? What was the journey to accepting and loving your body like?
“I had a really big moment happen in the eighth grade. I’d always had problems making friends with girls growing up and I had recently been invited to hang out with a special group of girls. While hanging out with them, I realized they talked so badly about themselves. I remember listening and thinking, they sound silly! I don’t see any of this. And I didn’t want to sound that way. I guess I made a pact with myself that day – to accept and love myself.”
What advice would you give your younger self?
Stop skipping class! And don’t sweat the small things.
Alexandra Underwood, Alex Underwood, Alexandra Elise Underwood

What is your life motto?
‘Never forget that the pressures of modern life are only a man-made game. You can take a break whenever you wish. It isn’t necessary to stress yourself to the level of those around you. Take nothing as seriously as your universal right to seek peace’
What advice would you give for someone struggling with confidence and body acceptance?

If you’re finding it hard to move past a body issue or hard to gain momentum to your body loving goal… try eliminating the outside influences. For instance: I gave up Facebook five years ago and monthly magazines. I immediately felt relieved. They say you are what you eat but to broaden that- you are what you consume. Give yourself substance in all areas of life. Your self love journey is yours and yours alone.

How do you ‘Flaunt Your Shape?
For me, comfort is everything and comfort equals confidence. Especially when you’re down to your skivvies! I actually prefer to find a nude beach, honestly. When I do find a swimsuit that fits me so well it feels like I’m wearing nothing- that’s a keeper!

Beauty Fashion Lifestyle Press

Diving In with Iskra Lawrence

November 23, 2016
Welcome to Diving In, a new series where we sit down and discuss body confidence with inspiring women. In this piece, we sit down with English model, Iskra Lawrence. Lawrence is not just a pretty face, she’s an #AerieReal role model, an advocate with the National Eating Disorder Association and an active editor of The Runway Riot. She stars in Coco Reef’s newest campaign, Flaunt Your Shape. The campaign focuses on embracing the body positivity movement and encouraging women to show off their bodies. The goal is to show women that being who they are is not only good enough, it’s perfect. So, who better to enlist to kick off our campaign than the queen of body positivity herself, Iskra Lawrence?! Coco Reef chatted with Iskra about being a role model, her life motto and what advice she would give her younger self.
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How did you become body positive? What was the journey to accepting and loving your body like?
I’ve been modeling since I was 13 and after I hit puberty and my body began to change. I was dropped from my agency because my hips were too large to be a straight-size model, and I was ridiculed on modeling sets for being the “fat girl.” I went on extreme diets and looked up different surgeries in an attempt to change my body into something it would never be. I realized I didn’t want to be this person, so I decided to accept and celebrate my body for what it was. It was then that my career as a model really took off — I signed with my agency JAG and started working with Aerie on their #AerieReal campaigns, which was a dream come true. It wasn’t an easy journey, but learning to love myself was the best thing for me, not only in my career, but life.
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What advice would you give your younger self?
 Stop fighting yourself.  When you look in the mirror, stop looking at the things you don’t like and start celebrating the things that make you feel beautiful and unique. Life is too short to constantly battle yourself and get hung up on the negative.
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How important is it to you to find clothes that fit your shape? 

Shopping can be really daunting, but when you find clothes that you love and make you feel great, it can be a really fun and empowering.

What is your life motto?
 The best gift you can give yourself is self-love. No one else’s love can have a greater impact on your life than your own.
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What advice would you give for someone struggling with confidence and body acceptance?
 I like to start every morning by waking up, looking in the mirror, and asking myself what I am going to accomplish that day. We are so focused on our appearance, that we often forget how much our bodies and minds can accomplish — whether that’s going to the gym, finishing a big project at work, or spending time with loved ones. By shifting that mentality, you can change your outlook on life and start each day on a positive note.
 
What is it like being a role model for so many people? 
 It is so humbling. Because I struggled for years with body image, it was important to me to use my platform to share my experience as a way to help others. Through my work with Aerie and the National Eating Disorders Association, I get to connect with so many young women and girls and talk about body image as well as mental health, which go hand-in-hand. It is both an honor and responsibility to give a voice to these issues that few people talk about.
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How do you ‘Flaunt Your Shape?
 I flaunt my shape by being true to myself! I’ve accepted my body as it is and focus on taking care of it, both inside and out.
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Fashion Lifestyle Press

Flaunt Your Shape in Coco Reef Swim

November 10, 2016

Coco Reef Swim

It’s easy to compare yourself to others. In fact, most of us probably do it on a daily basis, even more so in the summer months. With skin-baring swimsuits everywhere you look, it’s easy to hide behind your towel.

But as the leaders of bra-sized swimwear, we understand the curves of a woman. We know you may need some additional support and we’re here to embrace your perfect imperfections, your “flaws”, and the parts of you that you may not be as proud of. Whether it’s your crooked teeth, freckled skin, the parts that jiggle, stretch marks, your short legs, your frizzy hair, all of it. We love everything that makes you, you.

Which is why we’re moving in a new direction. We’ve enlisted three models that are not only beautiful but also empowering. Iskra Lawrence, queen of body positivity, managing editor of Runway Riot and a NEDA brand ambassador. Alexandra Underwood, commander of her curves and the founder of the Unwanteds Project. And, Camila Lopes, a natural beauty, philanthropist and yogi who embraces her shape.

Reef_CR17-025Reef_CR17-023Reef_CR17-026

 

 

 

 

 

 

 

 

 

 

 

 

These three inspirational ladies star in our new swimsuit campaign where we invite you to #FlauntYourShape in Coco Reef Swimwear. If you’re short or tall, if you’re round or thin, if you’re busty or on the smaller side, flaunt it!

In a society that profits from your self-doubt, loving yourself is a rebellious act. We’re asking you to be a rebel, embrace the movement and show the world that you love the skin you’re in!