Coco Reef® and LYCRA® Launch Flaunt Your Shape Campaign to Encourage Body Positivity
NEW YORK, NY — February 20, 2019 — Working in conjunction with LYCRA®, Coco Reef Swim® has announced the launch of its much anticipated Flaunt Your Shape Campaign.
Designed to promote body confidence, the campaign features five up-and-coming social media influencers who are challenging society’s traditional standards of beauty. Through this diverse range of inspirational women, the movement’s founders hope to banish the notion that beauty is “one size fits all.”
“You deserve to feel good in what you’re wearing,” began Maureen Wahl, Design Director of Coco Reef Swim. “We want women to know that beauty is about so much more than a measurement or a trend. Working with LYCRA® has allowed us to design the industry’s highest quality products for women’s bodies.”
As the premier bra sized swimwear line on the market, Coco Reef is dedicated to providing women with swimwear that compliments, sculpts and supports their figures. Through their partnership with LYCRA® they believe that they will be able to show women that wearing a well-made, perfect-fitting swimsuit does have the power to evoke confidence, self-assurance and strength.
To embolden their #FLAUNTYOURSHAPE campaign, Coco Reef specifically created swimwear that utilizes LYCRA® XTRA LIFE™ fiber- a unique technology that holds its shape wear after wear. The result has been highly-celebrated swimwear that highlights the beauty of a woman’s figure.
To learn more about the campaign, visit https://www.cocoreefswim.com/Flaunt-Your-Shape
About Coco Reef Swim®
Since 1996, Coco Reef Swim has been committed to designing fit solution, bra sized swimwear for a diverse customer base. Today, with extended sizing and silhouettes, the company is the premier bra sized swimwear line on the market. Through their unwavering commitment to fit and support, they have provided women with swimwear that compliments, sculpts and supports their figure. To learn more, please visit their website: www.cocoreefswim.com.