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Flaunt Your Shape

Guest Blogger Social Swimwear

Mik Zazon in Puerto Rico with Coco Reef Swim

December 13, 2019

At the beginning of the summer, we traveled to Puerto Rico with Mik Zazon. Mik Zazon is a passionate creator, writer, speaker and business owner who lives to help women feel more at home in their bodies. We were thrilled to bring Mik along on our photoshoot to wear our new collection of bra-sized swimsuits and teach women to feel comfortable and confident during swimsuit season. Her passion for body positivity and female empowerment is what we love about this beautiful woman, and it was only natural for us to celebrate the obvious synergies between Mik and Coco Reef, and have her share the Coco Reef message with women all over the world. Shop the new collection, available online now

Introducing Mik Zazon:


Behind the Scenes from Puerto Rico:

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The difference between me & a model wearing the same bathing suit and same size?? I’m not even going to lie, this really tested my confidence. Put your hands up if you’ve bought a swimsuit subconsciously thinking that SOMEHOW the swimsuit was going to look the same as it did on the girl modeling it. 🙋🏼‍♀️🙅🏼‍♀️ The amount of times I have felt so much shame in my body because this has happened…. the number does not exist lol. I just want to let you know that your beauty relies on you being different. It’s normal to have bumps, marks, and skin that others don’t. ALL bodies are good bodies. So the next time your mind is telling you otherwise, speak back to it and say, “I am not going to expect anything of my body other than showing up as I am”. That right there is healthier than saying “no” to the food you’ve wanted to eat in order to be skinnier or to look different. #mentalhealthawareness #normalizenormalbodies #bodypositive #bodypositivity #bikini #bikinigirl

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For the longest time i hated wearing swimsuits because I could never look like models or even my friends. Going in and out of stores and trying on bikinis watching my stomach bulge over the fabric and my heart sinking. I’m so thankful for @cocoreefswim for creating swimwear that allows me to show up as I am, and confident as ever. (For my bigger chested ladies.. every bathing suit is by bra size!!! 🙌🏼) If you want a chance to win your choice of swimwear from this amazing company, head on over to their latest post and enter! How to enter: Go to the post and tag a friend, give them a compliment (hype her up!!) and make sure you are following @cocoreefswim !! #flauntyourshape #cocoreefswim #bodypositive

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Mik’s Favorite Suit:



Mik and our models, Lindley Jones and Katya Zwara on location in Puerto Rico


Mik modeling and posing with our photographer in the Bliss bikini set!



Best Bra Sized Swimsuits In Every Style

July 24, 2019

Bra Sized Swimwear is a game-changer for women who have larger chests. There are many benefits to bra sized swimwear. Coco Reef has cornered the market on great-fitting bra sized swimwear options in every style you can think of – bra sized bikini tops, bra sized tankini tops, bra sized one piece swimsuits and more! 

Bra sized swimwear is made and cut to fit your specific cup size, meaning when you shop by the size you wear for your day-to-day bra, the swimwear will fit you perfectly. This offers unparalleled comfort, correct coverage and support for your bust size. Coco Reef’s bra sized swimsuits feature details like underwire, padded and molded cups, adjustable and convertible straps so you can feel confident in your swimwear. At the beach or the pool, looking good comes down to feeling good and with Coco Reef, your inner confidence will radiate as bright as your outer appearance. 

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Bra Sized One Piece Swimsuits

One trend we’re so excited has made a triumphant return, one piece swimsuits! This standout style is here to stay. Gone are the days of your mother’s conservative one piece, these sexy and supportive options will have you rethinking this timeless silhouette. 

The best-selling Contours by Coco Reef Solitaire V-Neck Bra Sized Underwire One Piece Swimsuit features our Patented Shapemaker® Lining that smooths your curves and lifts your bottom to accentuate your figure. The figure-flattering center shirring hugs your curves and shapes your silhouette for a sleek swimsuit shape. This swimsuit is available in cup sizes C and D and is designed with underwire and soft cups for shaping and support. 

Contours by Coco Reef, Shaping Swimwear, Shapewear Swimsuit, Coco Reef, Coco Reef Swim


“This suit hugged my curves and made me feel so confident. The shapemaker lining really smooths your body. I highly recommend this suit.” – Kim S.

Another trendy option is the Contours by Coco Reef Sterling V-Neck Bra Sized One Piece Swimsuit. This one-piece swimsuit flaunts and flatters with alternating sheer and opaque crochet insets coupled with a plunging neckline and scooped back for figure-flattering, fashionable swimwear. This swimsuit also features our Patented Shapemaker® Lining construction to smooths your curves and lifts your bottom to accentuate your figure. This swimsuit features removable soft cups and adjustable straps for shaping. This swimsuit is available in a C cup. 

Contours by Coco Reef, Coco Reef Bra Sized Swimwear, Bra Sized One Piece, Bra Sized One Piece Swimsuit, Shapewear Swimwear, Shaping Swimwear


“Fit perfectly! Had so much trouble finding a one piece that fit the bust and the butt. This swimsuit fits both perfectly and looks so cute.” – Christi E.


For more modest bra sized one piece swimsuit options we have a selection of bra sized swimdresses that fit and flatter. We took our best-selling tankini silhouettes and added length and a bikini bottom to create new swimwear shapes. 

The Coco Reef Ultra Fit Underwire Bra Sized Swimdress features all of the support from our best-selling Ultra Fit Tankini top just with more coverage. The internal bra-like top offers shaping and lift with underwire and removable soft cups while a stylish flyaway hem is perfect for pool days.

Coco Reef Bra Sized Swimwear, Bra Sized Underwire Swimdress, Bra Sized One Piece, Bra Sized Swimdress


We turned our best-selling Five Way Bikini Top into a swimdress with the Coco Reef Five Way Bra Sized Underwire Swimdress. The best part about the five way top is the convertible straps meaning you can switch up your style with each wear! Versatile and modest with an equal emphasis on fit makes this feminine one-piece swimsuit a must-have in your swim wardrobe. 

Coco Reef, Coco Reef Swim, Coco Reef Bra Sized One Piece, Bra Sized One Piece, Swimdress, Bra Sized Swimdress


One of our favorite silhouettes is a nod to vintage. Swimdress silhouettes are chic and provide excellent coverage and modesty without sacrificing your sense of style! The Contours by Coco Reef Rosaline One Shoulder Sarong Bra Sized One Piece Swimsuit has a great fit with a feminine sarong waist for a little extra coverage. This one piece features our Patented Shapemaker® Lining that smooths your curves and lifts your bottom to accentuate your figure. Available in cup sizes C and D with removable soft cups – this one piece flatters your curves while staying feminine and pretty. 

Contours by Coco Reef, One Shoulder Swimsuit, One Shoulder Swimdress, Shapewear, Shapewear Swimwear, Shaping Swimwear

Bra Sized Tankini Tops

When you desire more coverage but don’t want the fuss of a bra sized one piece swimsuit, bra sized tankini tops are a great option. Coco Reef has designed supportive and stylish bra sized tankini tops that flatter all shapes and provide chic coverage. 

Feminine and flattering, the Coco Reef Aura Ruffle Bra Sized Underwire Tankini Top is a top-rated swimsuit style. This tankini top features fluttery front ruffles for a flirty look and is designed with underwire for shapely support. This top is available in sizes C, D, DD, E and F! For additional size inclusivity, the Coco Reef Aura Ruffle Bra Sized Underwire Tankini Top is available in plus size swimwear sizes

Coco Reef Tankini Top, Bra Sized Tankini Top, Coco Reef Swimwear, Bra Sized Swimwear
Flowy and breezy, a fun tankini top option is one that features mesh. Made for easy and effortless style, the bra sized tankini tops from Coco Reef reinvent the silhouettes you know and love with style and sophistication.

The Coco Reef Cascade Cropped Bra Sized Underwire Tankini Top is versatile with convertible straps that can be worn as a halter tankini top or a bandeau tankini top. This swimsuit also comes with removable, adjustable straps for additional support. The super-flattering flyaway mesh overlay is perfect for the hottest summer days.


Coco Reef Tankini Top, Bra Sized Swimwear, Bra Sized Swimsuit, Bra Sized Tankini Top, Coco Reef Bra Sized Swimwear


Our all-time best selling tankini top is the Coco Reef Ultra Fit Bra Sized Underwire Tankini Top. This top is a best-seller because it offers the most support of all of our tankini tops. The internal design is a bra complete with a back hook and eye closure, molded cups, underwire, adjustable straps, and a flyaway hem. The construction provides our most supportive silhouette and its easy to see why our customers love it!

Coco Reef, Coco Reef Ultra Fit, Bra Sized Swimwear, Bra Sized Tankini Top, Bra Sized Swimsuit

“This is one of the best bra size bathing suit tops I own. Being large breasted it’s always difficult to find a cup sized top that truly fits well and supports. This particular one is perfect. Full coverage, no digging in the shoulder or underwire, and for a bathing suit, decent support. I highly recommend this style for anyone looking for a cup sized top. – Tracy S.

The Contours by Coco Reef Clarity Bandeau Tankini Top features our innovative back-smoothing patented Shapemaker® Lining for a sleeker silhouette. The flowing petal hem is flattering and fashionable while molded cups offer additional support. For additional support, this swimsuit comes with an adjustable, removable strap. This bra sized tankini top is available in cup sizes C and D.

Contours by Coco Reef, Coco Reef Tankini Top, Tankini Top, Shaping Swimwear, Contours by Coco Reef Tankini Top


In addition to missy sizes, Coco Reef offers a wide range of bra sized tankini tops for plus sizes as well. Featuring a myriad of silhouettes and shapes, you’re sure to find a swimsuit that complements your shape in our extensive collection of plus size bra sized swimsuits.


Coco Reef Plus SIze Swimwear, Plus Size Bra Sized Swimwear, Coco Reef Bra Sized Swimwear, Plus Size Swimwear



Bra Sized Bikini Tops

Swimsuit shopping takes some trial and error. Cup-sized swimsuits give you the perfect fit so you can shop knowing that your swimsuit will fit just like your favorite undergarment. Coco Reef Bra Sized Bikini Tops feature design details like multiple closure options, adjustable tie straps, molded cups, underwire, removable soft cups, and versatility for supportive swimwear.

Bra sized bikini tops can be found in different styles – halter, strapless, high neck, convertible neckline styles, among others. We recommend trying a few different styles to see which swimsuit style you prefer that will flatter your unique shape.

If you’re looking for a supportive bikini option – the Coco Reef Dreamweaver Bra Sized Underwire Bikini Top is a great option. This high neck bikini top features underwire and adjustable straps for a customized fit. This style is different than your average bikini with a crochet inset at the chest making it fashionably eye-catching!

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Ideal for women with a large bust, the halter bikini top is secure and stylish. The Contours by Coco Reef Brilliance Halter Bra Sized Bikini Top features gleaming hardware that stands out at the plunging neckline while removable soft cups and an adjustable neck tie provides a customized fit.

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If you’re looking for a bra sized bikini top that provides multiple looks in one swimsuit – our best-selling Coco Reef Five Way Bra Sized Underwire Bikini Top is a must-have! Great for sizes C, D, and DD, this top features long straps that twist, wrap and tie in a multitude of ways. Halter, one shoulder, bandeau, over the shoulder, the choice is yours.

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Most of the Coco Reef bra sized bikini tops feature underwire. A bikini with underwire is one that kinda looks like a bra and offers a bit more lift and support than one without. They can come padded or unpadded, depending on the coverage you want. One of our most flattering underwire bikini tops is the Contours by Coco Reef Pavillion Bra Sized Underwire Bikini Top. The chic wrap front is a fashionable detail and conceals the bra-like construction underneath. Supportive underwire, adjustable back straps, and a back bra closure offer unparalleled support in swimwear.

Simply Audree Kate, Audree Lopez, Coco Reef Swim, Contours by Coco Reef, Coco Reef Bikini, Bra Sized Bikini, High Waisted Bikini, High Waist Bikini


With all of that said, the key to finding the right swimsuit that suits your shape is confidence. If you’re not comfortable in your bra sized swimsuit, then it’s probably not the right one for you. There are no rules to what makes you feel your best, it’s up to you to decide! It’s your body, FLAUNT YOUR SHAPE however you want to!

Fashion Guest Blogger Social

Flaunt Your Shape in Coco Reef Swim: Meet Our Muse, Emily Gellis

May 3, 2019
Emily Gellis, NYC Influencer, Coco Reef Swim, Flaunt Your Shape, LYCRA Brand

When I was first approached to work on this campaign with Coco Reef Swim and LYCRA® brand I was so excited for a multitude of reasons! First and foremost because I believe body positivity is so important in today’s society.  Being that I am a full-time influencer I spend a tremendous amount of time on social platforms such as Instagram, and it is very difficult not to compare yourself to others.  It is easy to slip into the pattern of thinking, “I should be skinnier”, “I should travel more”, “I should be married already with kids”, so on and so forth. I always try and remind my friends who are not full-time influencers that what they are seeing on social media is often the best of the best. Everyone does not look and feel their best 365 days of the year, that would be outright crazy! So it’s important to remember to love yourself, and love the skin you’re in, to understand that everyone has their own path and their own journey and that wherever you are is where you are meant to be.

Emily Gellis, NYC Influencer, Flaunt Your Shape, Coco Reef Swim, LYCRA Brand

There are ways to help yourself feel more confident in the skin you’re in, and that is what is so exciting about working on this campaign. As a former buyer and stylist, I have spent a lot of time over the years testing and feeling fabrics. I can attest to the fact that there are ways to dress that can enhance the features you love about yourself.  When you feel comfortable in your skin and comfortable in what you wear, you automatically feel more confident. I was even shocked on the day we arrived to shoot this campaign at how wonderful the fabric with LYCRA® XTRA LIFE™ fiber feels on your body.

Coco Reef Swimwear was established with the mission to enhance, support, and sculpt a woman’s figure in bra-sized swimwear that flatters curves and inspires confidence.  Coco Reef Swimwear has established itself as a fit-focused and fashionable bra sized swimwear brand.

As a curvy girl, finding swimsuits used to be laughable. I cannot tell you how many times I ordered a bathing suit online that covered half a boob, and not even 1/3 of my bum! Every time I would look in the mirror and kind of giggle, “who fits into these?” I thought! Honestly, they were so small on me, that I could only laugh. After I was done giggling, I was like “Now what? I still need a swimsuit and I’m stuck with nada!”

Alas, Coco Reef Swim and LYCRA® brand TO THE RESCUE! Every single piece I wore during this shoot provided comfortable coverage that both looked and felt amazing. They weren’t too tight, they fit just right with room to breathe. We were even dancing on set and everything stayed where it was supposed to! ? Coco Reef swimwear is designed with LYCRA® XTRA LIFE™ fiber which ensures a great fit, all season long. LYCRA® XTRA LIFE™ fiber resists fit loss and fiber breakage caused by UV, pool water, chlorine, and sunscreen, giving you long-lasting shape, style and fit that resists bag and sag.

Flaunt Your Shape, Coco Reef Swim, LYCRA Brand


I am really proud to have worked on this campaign with such an amazing group of girls and I am so happy that companies like Coco Reef Swim and LYCRA® are pushing forward to include girls of all shapes, sizes, and colors in their campaigns. Most important is to be kind and to love yourself! Make sure you check out more from Coco Reef Swim and LYCRA® XTRA LIFE™ fiber Flaunt Your Shape campaign here! Happy Friday Babes!


Emily Gellis


Just In: Contours by Coco Reef SS19 Collection

April 11, 2019
Contours by Coco Reef, Shaping Swimwear, Shapewear, Bra Sized Swimwear

Summer is right around the corner and we’re ready to suit up. The new collection from Contours by Coco Reef is ready for sunny days and tropical vacations.

Contours by Coco Reef swimsuits are designed with patented Shapemaker® Lining that shapes your silhouette. These new swimsuits go far beyond what you might expect from a “shaping swimsuit.” Fashion-forward prints and trendy silhouettes are figure-flattering and comfortable. The well-known fit that Coco Reef is known for is translated into Contours by Coco Reef, with almost all of the swimsuits featuring bra sizing, removable soft cups, adjustable straps, underwire and molded cups for shapely support.


Discover Oasis, transporting you to a tropical escape. The bold, oversized florals are eye-catching and stylish. For days that don’t end past the sunset, our favorite outfit would be the chic Emerald Wide Leg Cover Up Pant thrown over your favorite Contours by Coco Reef swimsuit.


You’ll recognize best-selling collections, Cocodrilo, Shoreline, and Paradiso Mix have made a triumphant return. The neutral palette has been replaced with bright shades of cadet, cerulean, petunia, and white for stylish, statement-making swimwear perfect for warm weather.


This season, we’ve introduced a new silhouette – Pavilion. The Pavilion comes in both a bra sized bikini top and a bra sized one piece so you can choose the coverage that makes you feel confident. Pavilion features draping and shirring for seriously flattering swimwear.

Explore the new collection from Contours by Coco Reef and Flaunt Your Shape this season!



New Arrivals Are In – Explore the SS19 Collection

April 2, 2019

This season we’re dreaming of turquoise waters, white sandy beaches, and rocky coastlines. With this new collection, you can bring a little bit of the magic of Ibiza to a beach near you.

Bra Sized Bikini, Bra Sized Swimwear, Bra Sized Tankini, Tankini Top, Supportive Swimwear

Discover the Spring/Summer assortment, a collection of beautifully bold, resort-ready pieces. On the eyes, a vivid color palette creates a head-turning style. On the body, the same renowned fit and construction that flatters each and every silhouette.

Bra Sized Swimwear, Bra Sized, Tankini Top, Bra Sized Bikini, Bra Sized Swimwear, Bra Sized Tankini, Tankini Top, Supportive Swimwear

Energizing hues of cerise, marigold, tangelo, aquamarina, and cobalt decorate best-selling silhouettes inspired by the vibrancy and energy Ibiza is known for. Modern, customer-favorite silhouettes celebrate your shape so you can swim, dive, and explore in confidence, comfort, and style.

Bra Sized Bikini, Bra Sized Swimwear, Bra Sized Tankini, Tankini Top, Supportive Swimwear

Playful prints adorn classic Coco Reef silhouettes. Tropical flowers mix with vibrant chevron in Fiesta Floral. Feminine, understated florals decorate the Deja Blue collection. Chic and breezy crochet makes a statement in the Pura Vida collection. Defining details and embellishments flatter the pieces in the Costa Brava Border Collection.

Bra Sized Bikini, Bra Sized Swimwear, Bra Sized Tankini, Tankini Top, Supportive Swimwear


As always, the ability to mix and match swimwear allows you the freedom to choose your style and express yourself to feel your most confident and beautiful!

Bra Sized Bikini, Bra Sized Swimwear, Bra Sized Tankini, Tankini Top, Supportive Swimwear

Explore our new collection and Flaunt Your Shape in this new collection of must-have swimwear!

News Press

Coco Reef® and LYCRA® Launch Flaunt Your Shape Campaign to Encourage Body Positivity

February 20, 2019
Flaunt Your Shape, Coco Reef Swim, Lycra Brand, Flaunt Your Shape in Coco Reef Swim

Coco Reef® and LYCRA® Launch Flaunt Your Shape Campaign to Encourage Body Positivity

NEW YORK, NY — February 20, 2019 — Working in conjunction with LYCRA®, Coco Reef Swim® has announced the launch of its much anticipated Flaunt Your Shape Campaign.

Designed to promote body confidence, the campaign features five up-and-coming social media influencers who are challenging society’s traditional standards of beauty. Through this diverse range of inspirational women, the movement’s founders hope to banish the notion that beauty is “one size fits all.”

“You deserve to feel good in what you’re wearing,” began Maureen Wahl, Design Director of Coco Reef Swim. “We want women to know that beauty is about so much more than a measurement or a trend. Working with LYCRA® has allowed us to design the industry’s highest quality products for women’s bodies.”

As the premier bra sized swimwear line on the market, Coco Reef is dedicated to providing women with swimwear that compliments, sculpts and supports their figures. Through their partnership with LYCRA® they believe that they will be able to show women that wearing a well-made, perfect-fitting swimsuit does have the power to evoke confidence, self-assurance and strength.

To embolden their #FLAUNTYOURSHAPE campaign, Coco Reef specifically created swimwear that utilizes LYCRA® XTRA LIFE™ fiber- a unique technology that holds its shape wear after wear. The result has been highly-celebrated swimwear that highlights the beauty of a woman’s figure.

To learn more about the campaign, visit


About Coco Reef Swim®

Since 1996, Coco Reef Swim has been committed to designing fit solution, bra sized swimwear for a diverse customer base. Today, with extended sizing and silhouettes, the company is the premier bra sized swimwear line on the market. Through their unwavering commitment to fit and support, they have provided women with swimwear that compliments, sculpts and supports their figure. To learn more, please visit their website:


Social Swimwear

Instagram Roundup – Summer 2018

July 26, 2018
Coco Reef, Bra Sized Swimwear, Bikini Top, Swimsuit

We’re rounding up our favorite snapshots of Coco Reef that have been heating up the ‘gram lately.

Like what you see? Shop the images for instant summer style.

@indigoheightsblog wearing the Contours by Coco Reef Solitaire Underwire One Piece Swimsuit in white.

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✨N E W✨ on the blog today: where my curvy girls at?! ☝???my recent trip to @unico2087 in mexico brought about a new obsession: UNDERWIRE SWIMWEAR!!!! ?????? this @cocoreefswim one piece from @macys was the most supportive and flattering bathing suit i might have ever worn… and it’s WHITE, too!!! ? click the link in my bio to read about my love for swimwear that lifts you up (… literally and figuratively!!!!) because REAL TALK: it’s NOT always ? and ? when it comes to body confidence… and brands like coco reef make “those days” SO. Much. Better. oh and did i mention this beauty is ON SALE NOW?! ??? TGIF! #cocoreefswim

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@adelaguerra wearing the Infinite Strappy Bra Sized Underwire Bikini Top with matching Captivate High Waisted Bikini Bottoms from our Mykonos Mix collection

@whatsup_buttarcup wearing the Ascher Underwire One Piece Swimsuit from our Bali Collection on a tropical vacation!

@angel_sheehan wears our best-selling Ultra Fit Bra Sized Underwire Tankini Top from our Mediterranean Tile collection.

@lovetheprosas wears our Infinite Strappy Bra Sized Underwire Bikini Top and the Diva High Waist Bikini Bottom poolside

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I can’t remember the last time I wore a 2 piece. Just the thought of it alone freaked me out until I went along on this Self Love journey that has me feeling completely different about myself and about my body. I used to go to the public pool with the kids, with a one piece on- a pair of shorts over it, AND a dress on top flowy enough to not show any lady lumps ?. Meanwhile I doubt anyone at the pool could care less about what i had on or that I had stretch-marks. ??‍♀️. Life is too short to feel paralyzed with fear because of how our bodies look. It’s ridiculous. This is me, in my 2 piece, my DDD boobs, my cellulite and my stretch-marks. and I don’t feel anything but beautiful. FINALLY. I wish every woman I know could get to this place of Self Love! It feels amazing. (Swimsuit is from @cocoreefswim and you can use my code PROSA20 for a discount! #cocoreefswim

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@sruthijayadevan wears our Dreamweaver Bra Sized Underwire Wrap Bikini Top and Impulse Rollover Skirted bottom from the Mediterranean Tile collection

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It’s always important to remember that “body goals” should simply be a healthy body that makes YOU happy and confident! For as long as I can remember, I’ve always been very conscious of the way that my body looked. I often felt too big, or too small…just simply never enough. It’s this weird mindset that we often get stuck in that we think once we lose some weight or gain some abs, suddenly all our problems will disappear, or we’d somehow become happier. Let me tell you from experience, having a “perfect” body didn’t bring me any special happiness that I didn’t already have inside of me but thinking that I was somehow flawed definitely brought me a ton of unnecessary suffering. Don’t ever compare yourself to someone else. Your physical, mental, and spiritual journeys aren’t meant to be the same. You are uniquely made for a purpose. So, today I hope you take some time to love your body, ensure you’re on a healthy path in taking care of it, and truly embrace your unique self for who you are. Leave me a comment below and tell me one thing you love about your physical self ♥️✨ #sponsored Swimsuit: @cocoreefswim (code SRUTHI20) ?: @prannamusic • • • • • #bodypositivity #wellnessfromwithin #selfiesforselflove #everybodyisbeautiful #bodyacceptance #mindfulness #summerfashion #summerstyle #cocoreefswim #fashiondiaries #styleblogger #thesruthistandard

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@cupoftn cartwheels down the beach in our infamous Five Way Bra Sized Bikini Top!


Want to be featured in next month’s round up? Tag your images with #cocoreefswim for a chance to be featured!

Don’t forget to follow us! @CocoReefSwim



Fashion Press

Body Empowerment with Coco Reef

May 19, 2017
Katie H Willcox, Healthy Is The New Skinny, Body Empowerment

Coco Reef is proud to announce their participation in the Body Empowerment campaign in partnership with Mediaplanet.

For so many women, beach season induces stress, not excitement. We’re changing that narrative. We’ve partnered with Katie H. Willcox, author of Healthy is the New Skinny, to launch a campaign dedicated to tackling negative self image and instead, advocating for female body empowerment.

Katie H Willcox, Healthy Is The New Skinny, Body Empowerment


The Body Empowerment campaign kicked off this morning with a two-page spread in USA Today, and will continue to be promoted at major events including Her Campus’ Her Conference, BeautyCon and CurvyCon, among others.

Coco Reef previously launched its own “Flaunt Your Shape” campaign last year with the help of supermodel and body positive advocate, Iskra Lawrence. This campaign has gained major traction on social media with influencers jumping on board its necessary message of self-love.

To learn more about Flaunt Your Shape visit



Fashion Lifestyle Press

Flaunt Your Shape in Coco Reef Swim

November 10, 2016

Coco Reef Swim

It’s easy to compare yourself to others. In fact, most of us probably do it on a daily basis, even more so in the summer months. With skin-baring swimsuits everywhere you look, it’s easy to hide behind your towel.

But as the leaders of bra-sized swimwear, we understand the curves of a woman. We know you may need some additional support and we’re here to embrace your perfect imperfections, your “flaws”, and the parts of you that you may not be as proud of. Whether it’s your crooked teeth, freckled skin, the parts that jiggle, stretch marks, your short legs, your frizzy hair, all of it. We love everything that makes you, you.

Which is why we’re moving in a new direction. We’ve enlisted three models that are not only beautiful but also empowering. Iskra Lawrence, queen of body positivity, managing editor of Runway Riot and a NEDA brand ambassador. Alexandra Underwood, commander of her curves and the founder of the Unwanteds Project. And, Camila Lopes, a natural beauty, philanthropist and yogi who embraces her shape.














These three inspirational ladies star in our new swimsuit campaign where we invite you to #FlauntYourShape in Coco Reef Swimwear. If you’re short or tall, if you’re round or thin, if you’re busty or on the smaller side, flaunt it!

In a society that profits from your self-doubt, loving yourself is a rebellious act. We’re asking you to be a rebel, embrace the movement and show the world that you love the skin you’re in!