Browsing Tag

LYCRA Brand

Fashion Guest Blogger Social

Flaunt Your Shape in Coco Reef Swim: Meet Our Muse, Emily Gellis

May 3, 2019
Emily Gellis, NYC Influencer, Coco Reef Swim, Flaunt Your Shape, LYCRA Brand

When I was first approached to work on this campaign with Coco Reef Swim and LYCRA® brand I was so excited for a multitude of reasons! First and foremost because I believe body positivity is so important in today’s society.  Being that I am a full-time influencer I spend a tremendous amount of time on social platforms such as Instagram, and it is very difficult not to compare yourself to others.  It is easy to slip into the pattern of thinking, “I should be skinnier”, “I should travel more”, “I should be married already with kids”, so on and so forth. I always try and remind my friends who are not full-time influencers that what they are seeing on social media is often the best of the best. Everyone does not look and feel their best 365 days of the year, that would be outright crazy! So it’s important to remember to love yourself, and love the skin you’re in, to understand that everyone has their own path and their own journey and that wherever you are is where you are meant to be.

Emily Gellis, NYC Influencer, Flaunt Your Shape, Coco Reef Swim, LYCRA Brand

There are ways to help yourself feel more confident in the skin you’re in, and that is what is so exciting about working on this campaign. As a former buyer and stylist, I have spent a lot of time over the years testing and feeling fabrics. I can attest to the fact that there are ways to dress that can enhance the features you love about yourself.  When you feel comfortable in your skin and comfortable in what you wear, you automatically feel more confident. I was even shocked on the day we arrived to shoot this campaign at how wonderful the fabric with LYCRA® XTRA LIFE™ fiber feels on your body.

Coco Reef Swimwear was established with the mission to enhance, support, and sculpt a woman’s figure in bra-sized swimwear that flatters curves and inspires confidence.  Coco Reef Swimwear has established itself as a fit-focused and fashionable bra sized swimwear brand.

As a curvy girl, finding swimsuits used to be laughable. I cannot tell you how many times I ordered a bathing suit online that covered half a boob, and not even 1/3 of my bum! Every time I would look in the mirror and kind of giggle, “who fits into these?” I thought! Honestly, they were so small on me, that I could only laugh. After I was done giggling, I was like “Now what? I still need a swimsuit and I’m stuck with nada!”

Alas, Coco Reef Swim and LYCRA® brand TO THE RESCUE! Every single piece I wore during this shoot provided comfortable coverage that both looked and felt amazing. They weren’t too tight, they fit just right with room to breathe. We were even dancing on set and everything stayed where it was supposed to! ? Coco Reef swimwear is designed with LYCRA® XTRA LIFE™ fiber which ensures a great fit, all season long. LYCRA® XTRA LIFE™ fiber resists fit loss and fiber breakage caused by UV, pool water, chlorine, and sunscreen, giving you long-lasting shape, style and fit that resists bag and sag.

Flaunt Your Shape, Coco Reef Swim, LYCRA Brand

 

I am really proud to have worked on this campaign with such an amazing group of girls and I am so happy that companies like Coco Reef Swim and LYCRA® are pushing forward to include girls of all shapes, sizes, and colors in their campaigns. Most important is to be kind and to love yourself! Make sure you check out more from Coco Reef Swim and LYCRA® XTRA LIFE™ fiber Flaunt Your Shape campaign here! Happy Friday Babes!

xoxo,

Emily Gellis

News Press

Coco Reef® and LYCRA® Launch Flaunt Your Shape Campaign to Encourage Body Positivity

February 20, 2019
Flaunt Your Shape, Coco Reef Swim, Lycra Brand, Flaunt Your Shape in Coco Reef Swim

Coco Reef® and LYCRA® Launch Flaunt Your Shape Campaign to Encourage Body Positivity

NEW YORK, NY — February 20, 2019 — Working in conjunction with LYCRA®, Coco Reef Swim® has announced the launch of its much anticipated Flaunt Your Shape Campaign.

Designed to promote body confidence, the campaign features five up-and-coming social media influencers who are challenging society’s traditional standards of beauty. Through this diverse range of inspirational women, the movement’s founders hope to banish the notion that beauty is “one size fits all.”

“You deserve to feel good in what you’re wearing,” began Maureen Wahl, Design Director of Coco Reef Swim. “We want women to know that beauty is about so much more than a measurement or a trend. Working with LYCRA® has allowed us to design the industry’s highest quality products for women’s bodies.”

As the premier bra sized swimwear line on the market, Coco Reef is dedicated to providing women with swimwear that compliments, sculpts and supports their figures. Through their partnership with LYCRA® they believe that they will be able to show women that wearing a well-made, perfect-fitting swimsuit does have the power to evoke confidence, self-assurance and strength.

To embolden their #FLAUNTYOURSHAPE campaign, Coco Reef specifically created swimwear that utilizes LYCRA® XTRA LIFE™ fiber- a unique technology that holds its shape wear after wear. The result has been highly-celebrated swimwear that highlights the beauty of a woman’s figure.

To learn more about the campaign, visit https://www.cocoreefswim.com/Flaunt-Your-Shape

 

About Coco Reef Swim®

Since 1996, Coco Reef Swim has been committed to designing fit solution, bra sized swimwear for a diverse customer base. Today, with extended sizing and silhouettes, the company is the premier bra sized swimwear line on the market. Through their unwavering commitment to fit and support, they have provided women with swimwear that compliments, sculpts and supports their figure. To learn more, please visit their website: www.cocoreefswim.com.